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Deepfakes, Data, and the Battle for Financial Trust

Deepfakes, Data, and the Battle for Financial Trust

Jan 22, 2026

The rise of Artificial Intelligence (AI) has introduced a powerful new dynamic to the world of capital markets. While AI promises unprecedented efficiency and innovation, it has also become a formidable weapon in the hands of financial criminals.  

In a recent episode of Trading Tomorrow, Navigating Trends in Capital Markets, Krik Gunning, CEO at Fourthline shared insights about this evolving landscape and how the fight against financial crime is not just a technological arms race, but a strategic game of adaptation, regulation, and data unification. 

The Evolving Threat Landscape: AI-Enabled Crime at Scale 

Financial crime continues to evolve, with AI representing what Krik Gunning describes as "the next inning in a game that we know very well." While fraudsters have always sought new vulnerabilities, Generative AI (Gen AI) introduces a critical differentiator: unprecedented scalability. This capability allows criminals to launch attacks at volumes that fundamentally alter the defensive requirements for financial institutions. 

Deepfakes exemplify this emerging threat. While early iterations were often easily detectable, the technology has experienced a "stellar rise" in quality over the past 12 to 18 months. This advancement has made biometric verification significantly more challenging. In contrast, document-based fraud remains somewhat more manageable, as robust preventative measures can still effectively counter Gen AI-enabled attacks in this domain. 

Defense Strategies: Layered AI-Powered Approaches 

Financial institutions are increasingly deploying AI to counter AI-driven threats—an approach that is both realistic and necessary.  AI represents an "incredibly powerful technology" for defense, with proven effectiveness over several years of deployment. 

Critical to success is understanding that there is "no silver bullet." The most effective defense strategy employs multiple layers, running several AI models simultaneously, each analyzing different aspects of a transaction or identity verification process. This multi-faceted approach delivers measurable, immediate impact rather than speculative future value.  

Regulatory Framework: Compliance as Competitive Advantage 

The global regulatory environment varies significantly across jurisdictions. Rather than viewing regulation as an obstacle, Gunning frames it as a necessary structure that establishes clear "rules of the game," enabling institutions to apply technology effectively while balancing institutional and customer interests. 

The European Union's General Data Protection Regulation (GDPR) serves as a prime example. European companies that built privacy-first platforms from inception—though initially challenging—now possess a competitive advantage. Retrofitting compliance into existing platforms proves far more difficult, as jurisdictions like California and Illinois are discovering. 

Beyond compliance benefits, privacy regulation has fostered consumer awareness regarding data value and sensitivity. This awareness creates the foundation for innovations such as identity wallets, which will enable citizens to share information on a need-to-know basis rather than oversharing with institutions. 

Internal Challenges: Eliminating Data Silos 

Traditional banks face significant challenges from internal data fragmentation. Legacy systems and historical mergers often result in separate teams for Know Your Customer (KYC), fraud detection, and sanction screening, each operating with isolated datasets. This fragmentation prevents institutions from leveraging their complete data potential. 

The solution involves consolidating to a unified technology stack with a consistent data model across all compliance processes. This unification provides comprehensive market trend visibility and enables powerful data reuse. For example, adding minimal data points from ID documents (such as date of birth and nationality) to sanction screening allows institutions to confidently eliminate false positives while ensuring legitimate hits are not missed. This network effect—seeing more, knowing more, and acting faster—demonstrates where regulatory-industry collaboration can be most effective. 

The Compliance Paradigm Shift: Continuous Monitoring 

Financial crime defense is transitioning from static to dynamic customer assessment. Historically, compliance functioned as a "snapshot in time"—verification performed during onboarding and subsequently filed away. The industry is now shifting toward a "movie" approach, where initial account opening represents just the beginning of continuous monitoring. 

This evolution addresses changing risk profiles. While AI can facilitate fraudulent account creation, the greater threat is AI-enabled account takeover (ATO) of legitimate existing accounts. Treating compliance as an ongoing process rather than a one-time event is essential for defending against this next generation of attacks. 

The Overlooked Technology: Machine Learning's Proven Value 

While Generative AI dominates headlines and mainstream discourse, Machine Learning (ML) remains the foundational technology delivering measurable results. 

The ubiquity of "AI" terminology—often used specifically to mean "Gen AI"—has inadvertently relegated ML to "orphan" status despite its proven impact. ML currently delivers substantial value within financial institutions through: 

  • Enhanced detection quality 

  • Significant cost reduction 

  • Dramatically accelerated processes 

While Generative AI captures public attention, Machine Learning continues to serve as the engine driving the most significant, measurable outcomes in the ongoing effort to combat financial crime. 

Conclusion 

The battle for financial trust in the AI era requires a comprehensive approach combining technological innovation, regulatory compliance, data unification, and continuous adaptation. Success depends not on any single technology or strategy, but on the strategic integration of multiple defensive layers, the elimination of organizational silos, and the recognition that both emerging and established AI technologies play critical roles in safeguarding financial systems. 

The rise of Artificial Intelligence (AI) has introduced a powerful new dynamic to the world of capital markets. While AI promises unprecedented efficiency and innovation, it has also become a formidable weapon in the hands of financial criminals.  

In a recent episode of Trading Tomorrow, Navigating Trends in Capital Markets, Krik Gunning, CEO at Fourthline shared insights about this evolving landscape and how the fight against financial crime is not just a technological arms race, but a strategic game of adaptation, regulation, and data unification. 

The Evolving Threat Landscape: AI-Enabled Crime at Scale 

Financial crime continues to evolve, with AI representing what Krik Gunning describes as "the next inning in a game that we know very well." While fraudsters have always sought new vulnerabilities, Generative AI (Gen AI) introduces a critical differentiator: unprecedented scalability. This capability allows criminals to launch attacks at volumes that fundamentally alter the defensive requirements for financial institutions. 

Deepfakes exemplify this emerging threat. While early iterations were often easily detectable, the technology has experienced a "stellar rise" in quality over the past 12 to 18 months. This advancement has made biometric verification significantly more challenging. In contrast, document-based fraud remains somewhat more manageable, as robust preventative measures can still effectively counter Gen AI-enabled attacks in this domain. 

Defense Strategies: Layered AI-Powered Approaches 

Financial institutions are increasingly deploying AI to counter AI-driven threats—an approach that is both realistic and necessary.  AI represents an "incredibly powerful technology" for defense, with proven effectiveness over several years of deployment. 

Critical to success is understanding that there is "no silver bullet." The most effective defense strategy employs multiple layers, running several AI models simultaneously, each analyzing different aspects of a transaction or identity verification process. This multi-faceted approach delivers measurable, immediate impact rather than speculative future value.  

Regulatory Framework: Compliance as Competitive Advantage 

The global regulatory environment varies significantly across jurisdictions. Rather than viewing regulation as an obstacle, Gunning frames it as a necessary structure that establishes clear "rules of the game," enabling institutions to apply technology effectively while balancing institutional and customer interests. 

The European Union's General Data Protection Regulation (GDPR) serves as a prime example. European companies that built privacy-first platforms from inception—though initially challenging—now possess a competitive advantage. Retrofitting compliance into existing platforms proves far more difficult, as jurisdictions like California and Illinois are discovering. 

Beyond compliance benefits, privacy regulation has fostered consumer awareness regarding data value and sensitivity. This awareness creates the foundation for innovations such as identity wallets, which will enable citizens to share information on a need-to-know basis rather than oversharing with institutions. 

Internal Challenges: Eliminating Data Silos 

Traditional banks face significant challenges from internal data fragmentation. Legacy systems and historical mergers often result in separate teams for Know Your Customer (KYC), fraud detection, and sanction screening, each operating with isolated datasets. This fragmentation prevents institutions from leveraging their complete data potential. 

The solution involves consolidating to a unified technology stack with a consistent data model across all compliance processes. This unification provides comprehensive market trend visibility and enables powerful data reuse. For example, adding minimal data points from ID documents (such as date of birth and nationality) to sanction screening allows institutions to confidently eliminate false positives while ensuring legitimate hits are not missed. This network effect—seeing more, knowing more, and acting faster—demonstrates where regulatory-industry collaboration can be most effective. 

The Compliance Paradigm Shift: Continuous Monitoring 

Financial crime defense is transitioning from static to dynamic customer assessment. Historically, compliance functioned as a "snapshot in time"—verification performed during onboarding and subsequently filed away. The industry is now shifting toward a "movie" approach, where initial account opening represents just the beginning of continuous monitoring. 

This evolution addresses changing risk profiles. While AI can facilitate fraudulent account creation, the greater threat is AI-enabled account takeover (ATO) of legitimate existing accounts. Treating compliance as an ongoing process rather than a one-time event is essential for defending against this next generation of attacks. 

The Overlooked Technology: Machine Learning's Proven Value 

While Generative AI dominates headlines and mainstream discourse, Machine Learning (ML) remains the foundational technology delivering measurable results. 

The ubiquity of "AI" terminology—often used specifically to mean "Gen AI"—has inadvertently relegated ML to "orphan" status despite its proven impact. ML currently delivers substantial value within financial institutions through: 

  • Enhanced detection quality 

  • Significant cost reduction 

  • Dramatically accelerated processes 

While Generative AI captures public attention, Machine Learning continues to serve as the engine driving the most significant, measurable outcomes in the ongoing effort to combat financial crime. 

Conclusion 

The battle for financial trust in the AI era requires a comprehensive approach combining technological innovation, regulatory compliance, data unification, and continuous adaptation. Success depends not on any single technology or strategy, but on the strategic integration of multiple defensive layers, the elimination of organizational silos, and the recognition that both emerging and established AI technologies play critical roles in safeguarding financial systems. 

Fourthline has been certified by EY CertifyPoint to ISO/IEC27001:2022 with certification number 2021-039.

Copyright © 2026 - Fourthline B.V. - All rights reserved.

Fourthline has been certified by EY CertifyPoint to ISO/IEC27001:2022 with certification number 2021-039.

Copyright © 2026 - Fourthline B.V. - All rights reserved.